British International Motorshow Cancelled

The Society of Motor Manufacturers and Traders (SMMT) have confirmed that the Motor Show will not be reinstated for 2012. This has been concluded after a meeting with the UK Motor Industry after the cancellation of the 2010 show.

Paul Everitt, SMMT chief executive said:

“The British International Motor Show has been a tremendously successful showcase for the UK motor industry. In recent years the show has played a less important role in influencing new car buyers and vehicle manufacturers are focussing their limited resources on events and activities that have a more direct impact on brand awareness and consumer decisions,” he added

“The UK has a strong, diverse and highly competitive motor manufacturing industry, home to globally successful companies and iconic products admired around the world. Both SMMT and the industry are committed to displaying the achievements of the sector and providing our customers with an opportunity to experience the full breadth of models available in the UK,”

Despite increased attendance in 2008, the economic downturn and unprecedented challenges that faced the manufacturers made it impossible for a 2010 event after the cancellation of the 2009 International Motor Show.

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15-Oct-2010
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